About DSUMedia Labs

Interdisciplinary research in different fields of science has enabled us to view the system from multiple perspectives. The microscopic view has been transformed to macroscopic; a ‘unit’ is being linked with others to offer a systematic view. Many groups of scientists are working together to unravel the underlying phenomenon from common tools. These groups are from economics, marketing, biology, mathematics, physics, psychology and sometimes from history as well. Such unbounded vision enables us to develop common tools to view and solve the most difficult problems in one field using the experience of others. In last decade Data science analysis (both theoretical and applied) has progressed significantly and effectively in use to understand biological networks, and social networks together.The group is aimed at solving interesting problems across the boundaries, and challenging the ‘tech’ development for upcoming novel problems on the horizon of the global science. In concurrence to the ever challenged complex problems, the new human interaction interfaces and integration with real-time data generated by social media platforms, different forms of sensors, mobile location datasets has dragged our attention towards exploitation of complex system around individuals and communities. These complex datasets either evolve from a location based services or real-time sensor data, are being used widely for devising forthcoming marketing strategies unrevealing human dynamics from individual to country level and birth, formulation and death of evolving communities in real-time. Social media played great role in studying the evolution of communities in real-time during election campaigns, riots, and mass mobilizations.